Building a Website for Your Small Business
Envision your small business website as a first impression for your potential clients. Does it effectively convey your products and services, and is it easy to use? Otherwise, visitors may become uninterested and leave your site, which does not expand your repeat customer base.
Be Clear about Your Business and Why It’s There
With only a few seconds to hold your visitors’ attention and keep them on, you should make your value proposition and intent crystal clear as soon as people arrive on your homepage. Wonderful visual design, stunning images and animation pretty pictures can enhance a website anytime, but you must highlight your business too.
Create a User-friendly Website
If you’re starting something from scratch, your first task is to ensure you have the right team working for you. Most importantly, you need both information architects and technical developers at the core of the creative development process. They won’t be there to just contribute conceptual ideas, but also to help you create a positive user experience.
Don’t Undermine SEO
Unless your site is search-engine optimized, you’re virtually eliminating almost every possibility of organic traffic or unexpected encounters with your brand. If the technology solution must be ultimately guided by your idea, that’s still a good start, but need to make sure it jives with Google, Yahoo, and Bing. At the very least, you should have generated a site map and have all your title tags, heading titles, and site description filled out properly.
Breathe Life into Your Brand
A lot of corporate websites are soulless, with all that static content, business jargon, stock imagery, and using stock imagery, business jargon, static content, and generic web design. All of these make for poor user experience. And that’s a huge problem, as your site plays a pivotal role in your branding. To create the best branding experience, just be yourself Communicate with your customers real-time, and let your brand be the reason to make them connect with each other.
Approximately 5 percent of traffic to business websites currently comes via cell phones, and in the following year, this number is predicted to rise considerably, with more smart phones seen to join the market and carriers endlessly boosting the capacity of cellular wireless standards. Therefore, your website must be designed not just for PCs, but also for mobile devices like smart phones and even basic phones.
Use Analytics to Monitor Your Progress
You have to monitor your online progress to make sure that it is in step with your company goals. If your budget is limited, just use the free Google analytics package. As you confirm that your tags are all working, pull weekly reports and begin examining user behavior on your site. Luckily, you’ll be able to observe trends in a short time.