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Doing Services The Right Way





The Power of Influencer Marketing Influencer marketing may seem a new word, but actually it is not a new marketing concept. Influencer marketing is a strategy with the objective of getting the right individuals to talk about your products and services, with the end results of expanding your market base that will lead to an increase in your sales and profits. It is a fact that marketing by word of mouth has always been an effective and trusted strategy in marketing since it gives your products and services to be heard and known by your potential buyers. In the past marketers used a megaphone, radio or television and others to announce their companies, products and services . Today, marketing has another way of promoting its products and services, aside from the traditional word of mouth concept, and this is by using online influencers. You can build a relationship with your potential buyers by using these different online influencers called the social platforms and social media. Your consumer network will be potentially tapped by your company through this influencer marketing. What you have to do then is to know how to maximize the returns of the investment of this influencer marketing.
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In order for you to maximize the investment you placed in your influencer marketing, there are some activities that a marketing consultant would recommend.
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First is for you to find influencers within your sphere and outside your sphere of market. For example, if you are involved in the manufacturing of furniture, it is good to check out interior design blogs, fashion blogs, DIY blogs and construction blogs, to see if they could have stated a need of furniture for their projects. You would want to build up your consumer market first with your new introduction of product or service, and bringing in big names for example in the movie world or sports world and others will do part of the work. Another way to maximize your influencer marketing is to give rewards to your influencers like those strong players in your social media, and you can do this by giving them the first opportunity to try your new product or service, or give them exclusivity of a new introduction. By allowing your influencers to use first-hand your new product or service, they will in turn give you their opinion about it and you can use it when you roll out your marketing to the outside world. Know that people like to feel they have an impact and thus make them feel special. If you have succeeded in making your influencer feel the importance of his or her personality, you can have the person re-post or re-tweet about your product or service to a wider social media blitz. Another important way to maximize your influencer is to make your connection a personal one. Influencers are passionate and are knowledgeable in their industry, and getting them in their terms will make them engage in the relevance of your product or service to their industry.

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