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How I Became An Expert on Options





Five Key Elements of a Successful E-commerce Website An e-commerce website lets your prospective and existing customers reach you anytime and anywhere. However, if your site isn’t set up right, it will not draw visitors, or, more importantly, engage such visitors enough to boost brand recognition and make them come back. Here are the fundamental elements that must be present in any e-commerce site before it can be successful and sustainably profitable: Concise Product Information
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Check the product pages on your website. Are all the key features included? Imagine yourself as a site visitor who knows absolutely nothing about the products. Is the information enough for you to make an informed decision as a potential customer? Definitely, all the important product details must be there, but don’t make people wade through paragraphs just to find what they want. Place the key information first, then add any supplementary extras and a professional photo of the product (with a short description if possible).
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Onsite Search Engine One of the most frustrating features an e-commerce site can have is an onsite search engine that offers totally irrelevant search results. Use search engine software with a refined filtering system, especially if you maintain a sizable inventory of products. Easy Checkout Process Customers generally don’t want to deal with more than two pages when buying a product. It’s ideal to have the entire checkout process completed with just one page, but if you can’t do that, at least have them put all of their information in one page, then make them confirm their order on just one more page. Everyone’s busy nowadays, and no one has the time to put up with a complex and lengthy checkout process, especially when they know it can be quick and simple. Straightforward Navigation Your e-commerce site must be fairly easy to navigate. A good user experience will keep visitors on your site, and make them return as well. Put links or menus to product categories in a conspicuous place, and ensure that all categories and the products under them are correctly named. Aside from that, on every page, there should be a way for users to easily return to the home page, go straight to the shopping cart, choose a new category or find contact information. Shopping Cart Besides displaying information clearly and providing all basic features – for example, being able to use promo codes, quantity change, shipping options and so on – a shopping cart layout must be simple, reflect company branding (company logo, colors, etc.), and have prominent checkout buttons. Finally, speaking of options, don’t restrict your customers to but one or two methods of payment. The more flexible you are, the better.

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