Take a quick flash back to 1995. The Internet was a rather brand new entity for millions of individuals, and many people were exploring what it had to offer from the likes of GeoCities, Yahoo! Email and instant messenger, and other design quirks. It was a thrilling time for design as well, for companies on a very low scale were beginning to explore how a website was made and what it could accomplish. But just like the old films of the 1920’s, the substance was there, but the access to technology was limited. Below are all items prevalent in old websites:
- Repeating background images: a background was often just a small thumbnail graphic repeated over and over again
- Gifs: Gifs are used now to capture a moment from a television show or create an online meme. In the past, they were used to navigate through a website or tell a joke on an actual background.
- View count clickers: The online place a website should ever have a view count clicker is on eBay, and even then it is ridiculous.
- No videos: this idea that all websites have video content was a dream for many early marketers. Websites were simply not designed to have videos in them, not to mention the fact that few ISP’s could even handle loading a video with the limited broadband.
This is all mentioned because it illuminates a very intriguing point- this was the entirety of web design for nearly five years. Individuals made their websites on resources such as Angelfire and GeoCities (if one remembers this, they may be too old for today’s generation) and they made absurd design choices. But these were revolutionary, and great website design was embodied by these tricks which were considered good and smart.
Do not ever get caught in one approach to website design. If everyone stuck to their guns, the web would still be littered with repeating backgrounds and view count tickers. Expand horizons by trying new ideas and integrating new strategies. For a newrank website to succeed, it needs to push the envelope and not just stay right within its repetitive frames.