Steps on Selecting the Best Website Color Scheme
One of the significant element in an effective web design is color. Color has the power to affect the emotional state of the internet user.
Colors can influence and lure the internet user to visit your page and eventually explore your site. With the use of appropriate color, you can easily make a first-time positive impression on your target group.
choosing the right color for your site is however not an easy task. There is a need for you to ensure that the selected color scheme matches your site’s objective and the preferences of your prospective audience.
A professional web designer is the only person who is capable of handling this task for you. The core business of these experts is choosing a color scheme that stimulates your target audience to visit and probe deeper into your site.
You have different techniques to choose from when selecting a color scheme. Here are some ways on how you can go about choosing the right color scheme to employ on your web design.
Settle on the message you wish to communicate
Begin by defining the ultimate goal of your website. It is possible that you come up with an enticing single sentence message that defines the goal or message of your site.
Identify the Emotion
Once you have created the message that you want to convey, use that single-sentence message to determine the primary emotion that will push the message. For instance, you can select a message like, “I have an impressive portfolio”; this is driven by confidence. The most appropriate color scheme that you can use in this case is Orange as it is associated with courage, confidence, warmth, and success.
Who is your Target Audience?
When you are choosing your site’s color scheme, ensure that you consider your target audience. Despite the fact that subjectivity plays a great role, it is important that you do not let your personal color preferences to take over the preferences of your target audience. It is, therefore, important that you identify your target audience before selecting a combination of colors for your site.
See it from your Target Audience’s Point of View
Look at the website from your target customer’s view and select a color scheme that can be associated with the emotions of your site. Always ensure that the colors that you select precisely expresses the message that you want to give to your target audience.
Make use of the Color Wheel
To ascertain that the selected colors blend well, the color wheel is a handy tool It is always recommended to place combination colors on the opposite sides of the color wheel. Too many colors in a row confuses the eye and forms some dissonance. With dissonance, the site becomes disorderly, and often the customer will feel unconvinced about the message on the site.
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