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Tips for Picking a Good SEO Reseller Program

SEO reseller programs offer a lot of known benefits, such as building stronger relationships with your existing clients, providing options to cash-strapped customers and, of course, earning extra revenue for your business.

Then again, let’s not forget that SEO reseller programs are not all created equal. What works for one business, may not work for yours. Is their SEO strategy tested and proven? Do they have devoted managers for their customers? Is their presence felt in social media? Making the right choice needs time and energy, but that’s automatic for anyone who wants to find a quality partner.

There are many factors to look into, but here are essential points that should be more than enough for you to know if your prospect will be a good fit or not.


Are their contracts to long and complex? Contracts are certainly important, but don’t get trapped in SEO contracts that are so elaborate you couldn’t understand them. Be patient in reviewing each item, especially the fine print relevant to a program you’re interested in.

Payouts and Fees

You probably looked at this first when you checked out SEO reseller programs. How much you will be paid matters a lot, but there are other things like:

> frequency of payments;

> if you can include a mark up;

> method of payment; and

> whether or not high-volume partners are entitled to rewards or bonuses.

SEO Reseller Payout

Good SEO reseller programs are flexible and offer a lot of room for growth. Don’t think twice about discussing this point when you talk to someone from a specific program.

White Label versus No White Label

This is the last big consideration during your research. A lot of SEO resellers will offer a white label option, and you have to decide early whether this is something you want or not. A white label solution is preferable to some businesses. You can sell SEO services as though all work was being done internally.

Trust is a big word when it comes to cross-selling customers on extra products or services. There can be many benefits from representing a service from your own brand. Not all SEO reseller programs have a white label program, however, so you have to check with your prospective platform early on.

Clearly, finding the best SEO reseller program for you need not be all that difficult. But you have to spend a little time to consider the above-mentioned factors. In general, you want a program that give you competitive pay, has flexible pricing mark ups, and has zero complex fine print. The idea is to list down two or three prospective programs, compare them and select the best.

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