What Makes A Good Press Release?
Compared before, press releases don’t have much weight as well as impact than what they had before according to some. While it’s true that there are several others who misuse them, these releases still can have a significant impact on helping to create buzz regarding your brand and products so long as it is written properly. Here are a few things that you need to be mindful about to be certain that your release can deliver the desired results to help you create an effective and impressive press release.
Number 1. Newsworthy – if you’ll look around, you are going to find lots of people writing news that are unworthy releases. For you to become successful, you have to be sure that the release has got something that is worth mentioning. Basically, this could be just about anything from introduction of new product, abnormal profits and so forth. As a general rule, you must not make a release that is not adding anything new to people.
Number 2. Informational – initially, people are using press releases in order to popularize their brands. Remember that it is almost impossible to make progress if you will follow this. Press release that you’re going to write should be informative. If you’ve introduced a new product, then you must tell your readers more about it and not just about your company. You must also talk about statistics and facts regarding the product for journalists to find it interesting, pick it up and then either distribute or publish it.
Number 3. Timely – the release will not create much of an impact as you expect if it is released at the wrong time. Actually, experts recommend the writers to send releases during productive hours of day. Basically, it is more likely to catch people’s attention before 10am. However, it is important for you to be aware of the day when you will send it out. As a general rule, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends as there are only few or no people who read during this time.
Number 4. Easy to read – no one is going to read your press release if it’s written in hard to read language. Not only that, no one is going to read or share it if it is not formatted beautifully. Your release has to be written in easy language and also, it has to be formatted professionally so by that, people will have easy time of navigating through it.
Even today, press releases are impactful and effective as long as it meets these 4 features.
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