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Should I Outsource My Programming?

I’m a big fan of staying in your lane and managing the amount of hats you wear as a business owner…
but the exercise programming in your gym is one of those items that IMO should stay in-house.

If you feel you’re not very good at planning exercises for the group setting…then perhaps in you’re in the wrong line of work.

If you feel it’s a time suck and that your time is best used elsewhere…then keep the money in-house and employ a head coach or up-and-coming coaching to take it over.

Bottom Line: Programming for the group model is more about LOGISTICS than it is FITNESS. And who understands your logistical constraints of space, traffic flow, timing, equipment, client goals, etc better than you???

***WTF GymTalk is an online resource for gym owners who constantly deal with those “What the F*#%!” moments every day in their business.

Stuart Brauer is a 15-year student of strength and conditioning, and he was fortunate to find CrossFit in 2006. Since then he’s dedicated his life to building a fitness business simply based on the pursuit of excellence. From humble beginnings making three figures and running park workouts to owning a million dollar gym, he’s now ventured into business consulting for gym owners looking to chase their dream.


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