Learn the philosophy and approach Melanie has taken to generate connections with millions of people through social media and her website in this candid interview.
We were testing a new microphone and decided to go deep into the theories, philosophies and her overall approach to social media marketing success.
We start with understanding what Melanie’s motivations were for starting her online business and what the first key skill was that she leveraged to gain initial growth and momentum in the business.
From content marketing on WordPress and Keyword research (more about how to do keyword research here: https://www.youtube.com/watch?v=O_FfdjNOgpQ )
After establishing this ‘base line’ of content marketing we get into her ideas on social media…
Melanie has a great take on what makes social media work, what works on social media and why.
Looking at social media through the lens of the purpose of social media being to connect with people has served her greatly in marketing on Facebook, Instagram, Pinterest, etc.
The big priority she focused on has been giving value… Following a lot of Gary Vaynerchuck’s idea of “Jab, Jab, Jab, Right Hook”
If you are interested in how this applies specifically to Instagram marketing, check out our free Instagram marketing course, here: https://www.youtube.com/watch?v=_FW0HtJdEkY
Melanie prefers the “give, give, give, ask” concept and now her ‘ask’ after giving value is to give even more value.
We jump into the big question of “Is Facebook Marketing Dead?”
And Melanie share’s her take on how to grow an audience on Facebook organically today in 2017 since the reach for organic posts with links on Facebook are getting crushed.
We then shift to what Melanie is most excited about in Social Media in 2017 and look at what is working in 2017.
She shares that Pinterest is one of the most powerful organic social media marketing platforms today.
To get her entire Pinterest marketing strategy, check out this video: https://www.youtube.com/watch?v=-FKIg8e_B5E
Then we talk about Instagram marketing and how Melanie has found the ability to gain access to influencers through Instagram in an easier way than any other social media platform.
From cultivating micro relationships on Instagram and how she enjoys using Instagram more than any other marketing platform.
We touch on YouTube marketing and how it blends social media and a search engine quite well.
We also talk about the difference in results from her running her social media marketing and trying to automate and outsource our social media marketing.
Then she drops her biggest tip on how to look at email marketing like a social media platform and how the traffic from email marketing is the best traffic we have.
If you want to learn about her take on how to do email marketing the right way, watch this video: https://www.youtube.com/watch?v=cWAXJD-dP4Y